學歷

• 國立高雄科技大學 商業智慧學院商學 博士

專業領域

• 創業 / Entrepreneurship
• 行銷策略 / Marketing Strategy

現階段研究方向

• 觀光餐旅管理 / Tourism and Hospitality Management
• 消費者行為 / Consumer Behavior

經歷

馬來西亞寬柔中學至達城分校 人力資源處 助理

馬來西亞寬柔中學古來分校 餐飲管理科 科主任

學術期刊

成果類別	論文、期刊/研討會名稱
SSCI	Jeou-Shyan Horng, Chih-Hsing Liu, Sheng-Fang Chou, Tai-Yi Yu, & Yen-Ling Ng* (2023). Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy. Tourism Review, 78 (3), 712-725. https://doi.org/10.1108/TR-01-2022-0012
SSCI	Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu & Yen-Ling Ng* (2022). Antecedents and consequences of new technology application behavior on word of mouth: The moderating roles of perceived interactivity. Journal of Hospitality Marketing & Management, 31(7), 872-898. https://doi.org/10.1080/19368623.2022.2087818
SSCI	Chih-Hsing Sam Liu, Hsiou-Hsiang Jack Liu, & Yen-Ling Ng* (2021). Investigation of entrepreneurial orientation development with airline employees: Moderating roles of a cooperation-competition mechanism.Journal of Air Transport Management, 94, 102074. https://doi.org/10.1016/j.jairtraman.2021.102074

產學合作案

研究計畫

校外榮譽